"BLACKPINK's Rosé and Bruno Mars Unleash the Charm of Drinking Games with 'APT'! Surpasses 100 Million Views"

[Source: ROSÉ & Bruno Mars - APT. (Official Music Video)]

On October 24, 2024, BLACKPINK's Rosé and pop star Bruno Mars released their new song "APT," which has quickly surpassed 100 million views on YouTube, creating a significant buzz. Notably, the song draws inspiration from traditional Korean drinking games, adding to its appeal.

"Apt" captures various elements of drinking games, showcasing the lively drinking culture of the younger generation. In Korea, these games involve friends gathering to enjoy drinks and typically include simple rules for games like "Leg Stretching," "Bubble Bubble," and "Rock-Paper-Scissors." These games serve to enhance bonds through competition and cooperation.

Through this track, Rosé and Bruno Mars musically recreate the fun and excitement of these games, with the music video featuring various scenes that depict the games in action, providing viewers with an engaging visual experience. The artists' vibrant performances blend seamlessly with the game's rules, creating an atmosphere that encourages listeners to join in the fun.

This collaboration breaks down the boundaries between K-pop and pop music, offering an opportunity for Korean drinking culture to gain attention on the global music scene. Experts predict that "APT" will resonate even more with Korea's youth and a broader audience, thanks to its familiar elements.

Currently, "APT" is climbing the charts across various music platforms, and anticipation for future activities is high. This special collaboration between BLACKPINK's Rosé and Bruno Mars transcends mere music, establishing itself as a symbol of cultural exchange.

Reporter Gina Lee (news@dailycoinews.com)의 기사 더 보기

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