Unstoppable Partners with Clay Nation to Launch.CLAY Web3 Domain

Leading Web3 domain names and digital identity provider Clay Nation, a premier creative Web3 brand known for its captivating multidimensional clay animations and on-chain collectibles, to launch .CLAY, its latest branded, community-focused Web3 domain.

“With the addition of .CLAY, Unstoppable continues its mission to offer passionate and enthusiastic Web3 communities a blockchain-native way to express their support and dedication to beloved projects,” said Unstoppable Domains COO Sandy Carter. “The .CLAY domain is yet another example of Web3’s transformational power, enabling a more accessible, equitable, and unified evolution of the digital arena.”

Clay Nation are characters who were brought to life in stop motion animation and re-homed on blockchain as Compressed Non-Fungible Tokens (cNFTs), with each creation being unique and designed to make people smile. All of these animations are one-of-a-kind, so once they are safely re-homed on the blockchain, the Clay Nation team creatively destroys the original models. Later, these short animations — “burns” — are distributed in varied and surprising ways.

Clay Nation has also partnered with several prominent artists and projects, including Snoop Dogg and his son, Champ Medici, Good Charlotte, and Ledger Quest.

Now, the newly launched .CLAY domains will enable fans of the project to build their digital Web3 passports that showcase their love and passion for Clay Nation. These domains don’t only serve as unique usernames but also provide a suite of benefits and functionalities to enhance their holders’ digital presence.

CLAY domains can facilitate seamless crypto transactions, enabling users to effortlessly send and receive digital currencies without the need to remember long and cumbersome wallet addresses. With access to over 865+ integrations across various decentralized applications (dApps), wallets, and exchanges, the possibilities are endless.

Apart from acting as a human-readable and easy-to-remember unified Web3 address, a .CLAY domain can become the foundation of a whole digital identity, uniquely tailored to reflect its holder’s connection with Clay Nation. Meanwhile, project employees, customers, and ambassadors can use their branded domain to show their contribution.

“We are excited to offer Clay Nation’ fans worldwide a brand new way to express their support for our project and ecosystem, taking communication and community building to a whole new level. Together with Unstoppable Domains, we will continue to reimagine this intersection of art and technology, uniting people in their passion for innovation and digital identities,” said Lenna Onto, co-founder Claymates.

Overall, a .CLAY domain is an empty canvas for self-expression, allowing people to build their profiles, showcase their creativity, and connect with like-minded individuals within the Clay Nation community, whether they are artists, collectors, or enthusiasts.

In addition to the launch of .CLAY domains, Clay Nation also plans to apply for a legacy Generic Top-Level Domain (gTLD) with ICANN when the next window of opportunity opens in 2026, further solidifying its place in the digital landscape and placing .CLAY alongside such iconic legacy addresses as .com, .net, .org, .biz, .info, and others.

This will be a part of UD’s recently introduced new strategy to bring Web3 domains to the legacy Domain Name System by registering their Web2 equivalents with ICANN. Starting with a select number of Web3 domains initially, the company will continue to expand its offerings, allowing companies to explore a low-cost way to create a naming system.

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