Besides business continuity planning, be proactive and positive about your business

Hey. My name is Helen and I'm the CEO of a small software development company. My main message today is how to use Corona time as an opportunity to grow, and not only survive.

We all see nowadays that many businesses are shut down, especially those in the industry of tourism, offline shopping or services. However, I also noticed that people on quarantine spend much more time online than usual, partly for the news portals, but not just that.

Based on the statistics of one of our YouTube channels, the number of views has increased twice over the past few days, that's 100% growth.

You could say it’s an advertisement, but the truth is we haven’t run any campaigns. It’s all due to Corona. I personally made 2 online purchases just in the last few days (not food or medicine).

I'm pretty sure we live now in a time when we need to empower our digital marketing, work through communication strategy with big enthusiasm and establish new communication channels. Besides business continuity planning, be proactive and positive about your business. Take care. Drive your business now!

#digitalmarketing #communicationstrategy #corona

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