ONE Esports Dota 2 World Pro Invitationals in Singapore

Yesterday was an action packed Day 2 of the ONE Esports Dota 2 World Pro Invitationals in Singapore !

Excited to see some great 3 way partner integration between JBL x Lazada x ONE where fans could purchase products right from the Lazada Group live stream!

We also had Michelle Yip, CMO of Lazada Singapore and Adam Hershman, GM of TUMI Greater China and APAC, participate in panel discussions with Carlos Alimurung, Silviu Stroie and Felicia Lim at our signature ONE : NXT business conference hosted for 100+ CMOs and CEOs at the stadium! Thanks Michelle for the awesome 1:1 interview as well - great to see Lazada’s shoppertainment strategy in full swing, with ONE Esports as your partner! Lastly a big thank you to Benjamin Tan and JBL team for the massive co-branding on all their APAC social media, Lazada Group flagship store product pages and JBL Instagram stories, encouraging gamers and non-gamers alike to tune into the live stream from around the region!

What will the Grand Finals bring on Day 3? Tune in: https://lnkd.in/fqS_V5C

OR

lzd.co/LazadaGaming #WeAreONE #ONEDota2 #singapore #dota2 #esports #asia #jbl #lazada #TUMI #sportsmedia #gaming

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